A little while ago I wrote about how some Christian books come with the hype of changing everything, of unlocking the secret we’ve all overlooked for thousands of years, of uncovering a hidden message in the gospels. It’s a tired old marketing technique that’s still very powerful. I recently saw a video made for Scot McKnight’s new book (which borrows more than a few tricks from the Nooma play book) where he says we have a weak gospel and that aren’t following the gospel Jesus himself initiated.
Of course the video is ultimately an advertisement – you’re curious what the real gospel is, and if you buy the book by golly you’ll get the real gospel, the original one, the one we’ve lost!
I’m stunned at how for the first couple of minutes I totally fall for it. I wanted the book until 3 minutes in when I realized what was going on. This stuff works!
To me, this actually says less about marketing, but more about this sense we all have that something isn’t quite right. Maybe we all want the books that offer to solve all the mysteries and reveal secret truths because we sense we don’t have it all quite yet. I think we sense we are missing the original gospel, and I think we know, even if its deep down yet subconsciously, that how we’re doing things isn’t quite right.
Do I think Scot’s book will fix it? Oh silly goose, I think very little fix it. He’s probably got some good hints and insights. But I don’t know. But I do think the church as a whole is beginning to wonder if we’re losing it a bit.
Do you fall for those marketing tricks too? Do you also get the sense we’re missing something and out of line with the “original gospel?” What do you think it is we are missing?
(video only provided for reference and example purposes, this isn’t an endorsement of any kind of the book).